Raj's Lab

Strategy and Entrepreneurship

Book Review: “Full Steam Ahead” – Powered to the hilt!!

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Book : Full Steam Ahead!  Authors:  Ken Blanchard and Jesse Stoner

There is so much spoken and written about ‘vision’ for a business. It is almost as-if a war would break out (intellectually) about what the words ‘vision’ and ‘mission’ mean and which is bigger?
 
This little book titled “Full Steam Ahead” is actually a book about ‘vision’ – I never thought it would be when I looked at the title. But once I started reading it, I realized that this is another little gem that Ken Blanchard and team have given us. There is a philosophical bent to the ideas presented apart from the absolutely logical build-up of the concepts. This combination along with the slight emotional connect through story-telling that the authors have achieved, has made the book un-put-down-able! You will not be able to stop once you start, till you race to the end. In fact I wouldn’t be surprised even if this beats some of the real blockbuster movies hands-down in storyline!
 
If not anything else, the price of the book is more than worth for just the following pages: Purpose (39), Values (63), Picture of the Future (78), Vision (80), Test of a compelling vision (82) and For Vision to become Reality (120). These six pages captures in essence the message of the book. But reading just these pages is not a substitute to reading the book!
 
According to the authors, vision is made up of three components (Purpose, Values and a Picture of the Future) and putting these together and implementing it in the present is what makes the difference! I strongly recommend this little book to every person even if they are just toying with the idea of creating a meaningful life – while for every entrepreneur it should be mandatory reading!

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