One of the key activities that entrepreneurs engage in is opportunity identification and exploitation. The latter is not possible without the former. In the last post (https://rajshankar.wordpress.com/2015/02/20/finding-opportunities-a-skill-for-entrepreneurs/) we discussed the importance of picking this skill – identifying opportunities. Here is a good case of why it is important and how it can be applied.
Japan is an ageing society. Now this may not be news to people who regularly read international developments. But what is interesting news for entrepreneurial folk is that this is a certain change that is shaping up. No one can probably change this change that is happening. But if we put on our entrepreneurial goggles and look at this change taking place, there are innumerable opportunities that present themselves.
Here are a few who have cited and started leveraging it creatively:
Ayumi shoes – by providing shoes for the old which helps them avoid slipping and falling while also keeping knee and joint pains low
Benry corporation – by providing daily use services like buying grocery and delivery at doorstep, cleaning homes, etc for the elderly
Kozocom – by creating a social networking platform for the elderly
While these are just a sample of how entrepreneurs identify opportunities and leverage them, what is important to learn is that there are changes taking place all around us. These have to be closely watched. The opportunities they present for the skills you possess need to be identified. Only if we learn the skill of clearly identifying opportunities will we be able to find them. If we don’t find many, we may not find the right one. The above is only one more illustration on the importance of seeing changes and finding opportunities. Hence it is important to learn this skill well.
How do we learn this skill? Read more here: https://rajshankar.wordpress.com/2014/06/17/entrepreneurial-skill-sensing-opportunities/