Author: Bo Peabody
I have probably spoken about this book more than any other in the category of Entrepreneurship across my classes, management development programs, CxO workshops and every other possible opportunity. In a lot of ways it is more of a booklet than a book. It’s succinct and absolutely to the point. It’s filled with contrarian thoughts, which will eventually become non-contrarian when you start living an entrepreneurial life.
Though some of the thoughts presented in the book might seem tough to digest, especially if you are educated through a Business School, a little into entrepreneurial life will make you go back to the book, over and over again. You will refer back to the book more, when you are by yourself.
I do not wish to attempt writing what I took away from the book – as I am still reading and re-reading this book every now and then since the time I bought it in 2009. All this and more for a book that is all but sixty pages, half-A4 size; no bigger than a note-pad!