Steve Jobs and the like are exceptions! Let us respect them. But they alone are not enough. Apple and Steve Jobs alone cannot the run the world. We need people like them in every line. We need people like them at every scale.
While Apple and Google provide inspiration; there is a company through its sheer consistency in innovation has shown how small thoughts can go onto making a large company. This is 3M. When one studies 3M and history of its product, one can understand that they are not running behind a single path breaking innovative idea. They are coming up with products that solve simple need and most of it extending on an earlier idea.
This is a thought that is important for businesses of smaller scale. Innovation can be a game-changer at all scales and at all levels. Not necessarily only for multinational or products. Innovating one’s supply chain, innovating one’s processes, innovating one’s production floor layout, innovation in services could cause a considerable shift in both productivity and profitability for a small and medium company. And the best part is the rate of jump that happens with a small twist to thinking is definitive in impact and significance!
So SME companies instead of relegating innovation as something that needs to be considered only when they become large, should swiftly and adeptly embrace it at every aspect of their operations and strategy. For only when they do this, can they even realize the dream of becoming large!