Authors: David Kelley and Tom Kelley
I think that every single person on earth wants to live a full life. A full life which will enable them go to the grave empty. This means they should have used their talents to the fullest. But almost every one of us, feels bad that we could not really live to our fullest potential. We could not utilise out immense creative potential. After blaming all the external factors for not allowing us to live a creative life, we finally blame it on ourselves – saying we are not creative enough to live it!
The Kelley brothers have produced a very inspiring book for all those who want to lead an entrepreneurial life. They dispel the myth that creativity is for the few. They give enough examples from their extremely creative and entrepreneurial life to showcase how creativity can be learned and developed as we go along with life. There does not seem to be an age to start as they share stories of people who came into their workshops pretty late in their careers and blossomed their inner creativity. The brother dispel this misunderstanding using examples from their lives, their client work at IDEO, and their experiments with the d.school.
The brothers then go on to clarify how to develop and bring these creative abilities within us to life. They provide specific tools, techniques and methods. These are all based on their human centred design courses that they run at the d.school. These are the same methods they use at their famous design firm IDEO to solve some of the enterprise challenges creatively. They also inspire us to live our lives where our interests lie. They constantly remind us that it is not worth looking back at life wondering why the most personal interests could never be pursued.
They draw on existing literature pretty generously for all related reading. The references provided to various books, academic literature and trade articles give us enough further reading. Cases provided show us how the techniques are applied in practice. The last chapter gives us access to various exercises that can be used by us within our firms and workshops. The exercises are provided with details of how to run them too which makes it usable directly.
We have to thank the Kelley brothers (authors of the book) for their generosity in sharing their learnings from life so elaborately so that many of us who may not have access to them or their courses can also draw from their experiences. Thanks for that.
Creativity is an important aspect of a life lived well. This book is definitely one that will urge us to keep the faculty alive, have courage to take steps to put it to use, apart from giving the approaches of how to channelise this faculty / energy for optimum use.