In a recent conversation on Linkedin, one of my teachers told me about a phrase that seemed to tautologise – which basically means: the saying of the same thing twice over in different words. He then went on to say that it’s this style of mine that makes my writing so infectious, even though it was an error in style. While I know it seems like I am blowing my own trumpet (which I don’t like at all) – the reason why I am referring to this is because there is a lesson for entrepreneurs here.
If you are a start-up and constantly wondering why your marketing is not really working – think again! The problem might be that people are not really catching on to your enthusiasm, people are not really catching on to your passion, people are not really catching on to your entrepreneurism. Why? Is it because you are not being yourself? Are you speaking in your own style? Or Are you trying to be what your customers want you to be? Or Are you (even worse) trying to do what most of your successful competitors trying to do? If you are doing any of these, please try to become who you are – talk like who you are – speak from your heart – the world will understand. In fact ‘tautology’ is an error in style – but please understand that it can be turned into a strength and people will be willing to ignore the petty error for the bigger message. Trust your customers, your well wishers, your markets, they can see through the genuineness!
Passion requires you to move to the edge. It requires you to be your own self both in person and in communication. Take your chances (in the right places and moments), for they are those occasions when your passion lights up the place. Your marketing is a brilliant place to give life to your passion. It is a brilliant place to share your passion with others. Your marketing can make people want to follow you. Your marketing can make people want to talk about you. Your marketing can make people feel great by associating with you and your product / service. Only then can you truly add value to others’ lives!
What are you waiting for? Go ahead and change your marketing NOW! The way you would do it if you are simply you. Let people find errors. Let people criticise you. Let people criticise your style or your message. Be bold. Be courageous. The world needs every one of us, in our own way.
Even if it means I tautologise, I do it at times when I simply surrender to my inspiration. It flows through me. I focus on conveying my point. Everything else happens by itself.
The world needs a lot more courageous marketing amongst start-ups. Are you game? Then move out of your comfort zone and get started.