Questions such as this require deep reflection. But what I often get is quick, top of the mind answers. Some of the answers include: trust, image, ownership, loyalty, etc
Examples of Brands include – Companies (Apple, Google, Xerox, Tata); Products (3M, Post-it Notes, Pampers); People (Richard Branson, Amitabh Bachan, Rajnikanth); and so on.
But what is a brand?
How much to learn by asking some basic questions – again and again!
I am asking myself this. I am reading answers from people who have spent a life time trying to answer them. I am reflecting on it from my own experiences in life. Hopefully I will have something to say, at some right time.