- Build something that ‘someone’ wants / needs
- Talk to a lot of people who look like that ‘someone’
Startups ought to do this, but most don’t! I am not the first person to say this. Every worthwhile investor says this. Every successful startup seems to have done it. Every unsuccessful startup says they should have done more of it. At times failed startups thank ‘step 2’ to have failed quickly and learned a lot from it.
But even these days when I talk to founders, I find that they simply get distracted by the variety of inputs they get and lose focus on the above two actions. They make assumptions and build on imaginations. These kill startups.
So, if you are an entrepreneur – ensure you and your co-founders do the above two things religiously. It will help you and your startup in more ways than what a mentor or investor can do for you.
Don’t Think! Just Act now on the above two things.