Book Title: What would Apple do?
Author: Dirk Beckmann
To be very honest with you, my reader, I bought the book almost impulsively because it was beautifully designed and produced by Jaico Books. It was sleek, light weight, well printed and perfect for reading on the flight. But I must say that if the title had nothing to do with business, I may have just appreciated it and left it behind. Apple is a company I admire (like so many others) and hence pick material written about it. The intent is not to see if they have got something that is insider information about their growth strategies – but to see if the thought process can produce some insights which are applicable for emerging enterprises.
The author of the book initially wrote this book in German and then translated it into English. But there is no difficulty in reading as it has been well done. The author seems to have written most of this book for a blog that he runs himself: www.what-would-apple-do.com
The book primarily has two parts, the first that attempts to decipher the communication strategy of Apple and the second that attempts to apply how these will apply in emerging sectors / opportunities. While the first book is a typical refresher on what we have been hearing about Apple from many authors, the second seems more interesting as topics than thoughts. Honestly I would encourage the readers to take the topic or idea and think for themselves about how Apple would have commercialised it. The author provides his perspective, but to be honest, I somehow enjoyed the first half of the book more than the second half.
Even though the thoughts in the first half seem like what we have heard there are a lot of interesting connections to other thinking that the author brings forward. I loved the references to some aspects of industrial design ideas, design thinking and the concept of virtual design concepts and patents. These sprinkled across the book were sure takeaways from the reading.
Overall a simple book, a quick read, a sure refresher of Apple’s philosophy to creating products and communication. How many ever times we read books on this subject, how many ever times it seems repeated, it does not matter. If we can get one good insight into how we can bring simplicity to our products, services and especially communication – it is worth all the money we spend on such books.
Book Title: The Myth of the Garage
Authors: Chip Heath and Dan Heath
This is not really a book in the real sense. It is a collection of articles previously written by the authors. Having read some of their other books which made immense sense, I downloaded this booklet on my Kindle to read. I always look for some random light reading on business on days when I feel too full. So on one such day, I decided to go over these articles.
I was immediately caught on to the variety of articles that the brothers have brought together during their writing these for a column in a popular trade magazine. There is tremendous breadth to their writing with an underlying theme. I think this reminds us over and over again about the importance of making ideas stick. Getting our products / services and the related communication stick with consumers is a big challenge to almost every marketer. I think the problem goes well beyond business – into education, non profits, governance, politics, etc The authors highlight number of other books, research articles and case studies to impress upon us the importance of doing away with myths.
The biggest myth that I smiled on reading was the one that bears the title of the collection – ‘The Myth of the Garage’. Being a researcher, writer and teacher of entrepreneurship it was a pleasant surprise to see some references to academic research citing the contrary to be true. It was surprising and a welcome perspective to spend time on, share in classes and aid students to try entrepreneurship at later stages in their careers and lives.
There are many other counter-intuitive studies are showcased in those articles related to interesting and pertinent topics such as: talent, communication, happiness, buying, etc
One is bound to have enough inputs for reflection upon reading this little collection. I completed the book in a couple of hours while making notes. I have enough references for inciting me to read more, write more and share more in classes. Thanks to the authors for bringing these articles together as an e-book as it made it easy to consume them.
Book Title: My Days, Autobiography
Author: R K Narayan
I recently picked this up at the Chennai airport book store as I was leaving for a workshop for entrepreneurial CEOs. I wanted something light and inspiring. R K Narayan was a celebrated writer and his life for a person like me (a writer) could be both inspirational and motivating. A quick look at the book also convinced me that I should read it because there were many references to places I was familiar to in Chennai.
Over the next two flights before I returned to base, I completed the book. It was a direct from heart story written in the typical Narayan style. The language is simple, the message clear and direct. His ability to craft stories is simply amazing. As with any other person who has come up to great success, he has had his fair share of challenges – both personal and social.
The beauty is that he found his calling pretty much early in life. While many of us have glimpses of this in our early lives and many times thereafter, I think the problem is that we silence that voice within us. Narayan gives us many episodes from his life that indicate how these obstacles and forces come our way. Family members trying to persuade him to make writing a hobby rather than a vocation. Not much of early success with the chosen vocation can catalyse our internal mind to attempt alternatives to keep ourselves afloat. Social obligations can force us to forego our dreams. And many more! He had a fair share of all these asking to turn away from writing.
His own life was filled with personal challenges. An early and pre mature death of his wife was a disheartening event, but which also produced some classic works. His travails to take a job eventually strengthening his resolve to be a writer. His hands at trying his own media (quarterly newsletter along with friends) giving him options to move away from his vocation. How did he manage to stay true to his inherent interest? Is it this strong resolve that made the forces of nature bring important people his way. Were his discoverer in UK, Mr Greene and his other contacts that resulted in him becoming published all a result of this strong resolve to be a writer?
Lots of things to learn from the life of this interesting and loved author. Persistence to keep doing what you ought to do without regards to acknowledgement, keeping a single goal in life, giving up all other opportunities for the sake of the singular goal, learning to ignore social pressure and stick to the path chosen, and being true to one’s calling are all important lessons to learn from the autobiography of this writer. Above all, it is important to learn that one has to discover one’s calling early in life (however early as possible) and have the courage to stick to it. I loved his ideas of coming up with a lifestyle (and associated upside costs of Rs 20 per month) so as to align with his chosen vocation. It is important to adjust lifestyle to make sure we don’t compromise on our vocation – but most of us succumb to the reverse. Think about it!
I came away inspired and at times with tears welling up in my eyes as I read the book. It has strengthened my resolve to live my life for the bigger purpose for which life has given me certain talents and do it as much as possible, irrespective of the results. What a lovely way to live life this way?
Think about it!
Book Title: Creative Confidence
Authors: David Kelley and Tom Kelley
I think that every single person on earth wants to live a full life. A full life which will enable them go to the grave empty. This means they should have used their talents to the fullest. But almost every one of us, feels bad that we could not really live to our fullest potential. We could not utilise out immense creative potential. After blaming all the external factors for not allowing us to live a creative life, we finally blame it on ourselves – saying we are not creative enough to live it!
The Kelley brothers have produced a very inspiring book for all those who want to lead an entrepreneurial life. They dispel the myth that creativity is for the few. They give enough examples from their extremely creative and entrepreneurial life to showcase how creativity can be learned and developed as we go along with life. There does not seem to be an age to start as they share stories of people who came into their workshops pretty late in their careers and blossomed their inner creativity. The brother dispel this misunderstanding using examples from their lives, their client work at IDEO, and their experiments with the d.school.
The brothers then go on to clarify how to develop and bring these creative abilities within us to life. They provide specific tools, techniques and methods. These are all based on their human centred design courses that they run at the d.school. These are the same methods they use at their famous design firm IDEO to solve some of the enterprise challenges creatively. They also inspire us to live our lives where our interests lie. They constantly remind us that it is not worth looking back at life wondering why the most personal interests could never be pursued.
They draw on existing literature pretty generously for all related reading. The references provided to various books, academic literature and trade articles give us enough further reading. Cases provided show us how the techniques are applied in practice. The last chapter gives us access to various exercises that can be used by us within our firms and workshops. The exercises are provided with details of how to run them too which makes it usable directly.
We have to thank the Kelley brothers (authors of the book) for their generosity in sharing their learnings from life so elaborately so that many of us who may not have access to them or their courses can also draw from their experiences. Thanks for that.
Creativity is an important aspect of a life lived well. This book is definitely one that will urge us to keep the faculty alive, have courage to take steps to put it to use, apart from giving the approaches of how to channelise this faculty / energy for optimum use.
Book Title: David and Goliath: Underdogs, Misfits, and the art of battling giants
Somehow this book of Malcolm Gladwell did not keep me as gripped as the earlier ones. That does not mean the book is not good. This is the problem that an author creates for himself or herself: raising the bar / expectations by producing great work. I think the problem is that the book seems predictable very quickly – because it has the usual Gladwell style. It has interesting stories, interesting insights into older stories that we might already know and many new ones dug out from literature. The book also refers enough to scholarly research as much as to examples. Overall an interesting book.
It will help people who feel disadvantaged about how they can work themselves against difficulties. The stories are themselves so beautifully integrated with scholarly research supporting it. I wondered many times how Gladwell finds the right reference from such a large body of academic writing.
Some key observations from the book that one can take away:
- We need to change the way we see advantages and disadvantages
- More of something does not necessarily mean better (more money, smaller class size, more power and authority, etc)
- Disadvantages can also drive people to success (Dyslexia, Trauma victims, underdog groups, etc)
- And many such interesting stories
But somehow through the book we find ourselves moving across too many topics and trying to make connections that seem too difficult to make, even though Gladwell helps us. I enjoyed reading the book, but towards the second half of the book, lost interest. I felt that we were trying to make too many stretched connections to make points. It is good to see patterns, but patterns for the sake of patterns seem quite unpleasing even to our minds.
Though Gladwell has the capacity to bring together stories and research and help see connections that are contrarian to what we commonly believe, I think we have seen and heard that enough now. It is time to see some new and different writing from this interesting author. I am still a big fan of Gladwell’s writings and definitely look forward to seeing his next book.
I am also very sure if someone were to study entrepreneurs who have made it big, there will be interesting backgrounds that we will unearth. Would their disadvantages have made them successful entrepreneurs or would it have been their tragic childhood days that brought them unimaginable success? But while exceptions give us amazing stories and inspire us, can be for the majority of us to emulate – requires more thinking!
While all of us involved in entrepreneurship think about this, you can learn a lot about psychology from this book. I am sure it will lead you to interesting academic papers while also providing interesting anecdotes for you to talk about.
For a change this time around I am not reviewing a book under the category “Books and Me” on this blog. I came across this interesting article about books in general and book towns in general and was excited that I spent a lot of time re-reading this short article while also browsing through the photographs multiple times. As a lover of books, a bibliophile, a regular book shop visitor and a voracious reader, I could not help but speak about this and share with all of you.
Have you heard of towns that literally are filled only with books, especially second hand books. These are little towns huddled in remote locations around the world where the residents seemingly earn a living selling second hand books. While the trade is seeing a steady downtown, the towns are providing people, especially book lovers, a chance to spend time browsing thousands of books, pick a few and spend time reading them in the quiet neighbourhood. I can’t even imagine what a lovely vacation that would make for book lovers such as myself. The article and the links that it provides for further reading have even made me, a person who does not take breaks, to wonder about taking a vacation to one of these lovely little towns. What a lovely vacation that will be, being in the middle of millions of books, spending time interacting with thousands of book lovers, while also catching up on the reading in an utopian setting! Have a look at the photographs and also imagine these little towns – what could be their reason to live, except books!
Books are said to be man’s best friend. What would people in these towns say about them? Read more here: http://www.atlasobscura.com/articles/booktowns-where-reading-is-the-reason-to-live
Book-towns – where reading is the reason to live or should i say the reason to live itself is books! Think!
Book Title: Daily Rituals: How Artists Work
Author: Mason Curry
I am big fan of writings about artists. How they create their work? Where did their inspiration come from? How did they find their domains? Who did they work under? Who moulded them? How did they get their breaks? How did they remain motivated without rewards? And so on. Anything that gets published on creative people, I generally tend to read. Because though I do a lot of my work in writing on strategy and entrepreneurship, I find there is a lot to learn from artists for business owners.
But this book I picked (rather downloaded) to read because it was intended at understanding the daily routines and rituals of artists. I am a big believer in routines. While I am not a big fan of rituals, I was reading the book to view the kind of routines that artists cultivated and sustained through their lives. As I am working towards building my own routines, I thought this book will give me a few perspectives. To be true to the author, I think it has brought together a whole of information about a whole lot of artists in one book. While the details provided for some authors is longer and more detailed than the others, a reading of the book gives us some general understanding on the importance routines for long term productivity. This is an important lesson for all who think they are running marathons rather than sprints, especially because the examples are from the realm of art.
If artists needed routines to ensure their creativity comes out in full throttle, how can routines not be important for all others. The book is simply a collection of facts about identified artists and their routines and rituals, the author does not make any suggestions or learning. The author is clear that this is not a book of scientific research, but a book of inspiration. It is a good example of good curation. The reader can take away numerous lessons from this collection. The author has also cited references and further reading which will be very helpful, as each one of us (readers) can pick the artist who inspires us and read more about them.
The book is an inspiring read if you are interested in the realm of art in any way. I am sure a few sections of the book will inspire you more than the others, but even if one of them can, I think we should be grateful to the author for the work.
In my case I had more than one which inspired me and I am going to pick a few more referred books about those authors and read further.
Overall a light book which can serve as an inspiration to all who gain inspiration from artists of any kind. Since I work a lot with entrepreneurs, the message from such a book for entrepreneurs is that building routines is critical for unleashing their creativity sustainably while also setting the base for institution building.
Happy Reading and Routine Building!