I was recently invited to attend a seminar on Intellectual Property Rights. It was illuminating to hear the views of so many people especially on the core aspects of intellectual property (patents, copyrights, trade marks, geographic indicators, and others).
But there seemed to be a fundamental aspect that remained muddled in many of the presentations – the difference between ‘creativity’ and ‘innovation’. It seemed to me that many speakers used the term interchangeably. Being a student of entrepreneurship it hit me hard – since the difference between the two terms makes pretty much all the difference between being an artist and an entrepreneur.
Creative – is an adjective to describe one who can come up with original and imaginative ideas to create something
Innovative – is an adjective used to describe one who introduces new ideas, original and useful
The above is important to understand (easier said than done). But if one wants to understand why there is a strong argument for action in entrepreneurship – the above difference in meaning becomes critical. It is by being innovative that one turns ideas into reality. Hence entrepreneurs need to be innovative.
But – Innovative does not subsume Creative!
Many entrepreneurs (innovative) build on the ideas of others (creative) and in some cases successfully institutionalise them. We remember them for a long time through their products / services / organizations.
If you are one who teaches entrepreneurship, it is important to clearly highlight the difference between the two; help aspiring entrepreneurs appreciate the importance of the latter; and teach them the skills to identify the former. This is not the only thing that makes one an entrepreneur, but definitely eases the pressure on them to be creative at any cost.
Think about it!