Title: Disrupt Yourself – Putting the Power of Disruptive Innovation to Work
Author: Whitney Johnson
Most of the book reviews I post here contain the cover image, but today’s image is special. This is because I am reviewing a book I received as a gift from the author for New Year 2017. Hence I post the signed page from the inside of the book instead of the cover!
Thanks Whitney Johnson for sending me this signed personal copy.
I have always found ‘Disruptive Innovation’ an interesting concept. But the phrase remains muddled in colloquial usage. And now that I research in the area of ‘Innovation and Entrepreneurship’ I understand the grave misuse of the term by professionals and novices. This is one of those books which does not distort the meaning.
While many books relating to this topic are written with the firm / organisation in mind, this book is clearly intended for the individual. The principles of ‘Disruptive Innovation’ are powerful and can be applied to one’s individual life. The author uses number of cases as well as anecdotes from her personal life to show us how we can all lead a life full of disruption.
I made a lot of notes and also during the process shared much of this knowledge with my students. In fact reading the book so fascinated me that by the time I completed it, I had almost created two new courses for my students on entrepreneurship – but ones which hopefully, will disrupt the way I teach. I think I will enjoy teaching these new courses as much as I enjoyed reading this book.
The book’s principles are so simple and straight that if I summarise them here, you will feel that you know it all. That is after all the beauty of good writing. The challenge is to put these simple principles to practice. I hope many more will read the book, put its principles to practice, deliberately, and enjoy the fruits of a disruptive life.